A free teleseminar is an excellent way to personally brand your online business and build a relationship with your customers.  In structuring a teleseminar you can do just about anything from answering questions on a topic or product, market a physical or information product, interview an expert in your industry, or even make money by selling your products.  The personal branding impact for yourself can be substantial and the connection you make with your audience can be an excellent way to build a relationship with your audience and get referral traffic to your online business. 

One of the biggest benefits of a teleseminar is that you can communicate with hundreds of people in one call which is a lot of reach to personally brand yourself with an audience.  Also, if you are truly sharing some unique information teleseminars are a great way for creating an information product on your topic.  Simply record your call, convert it to mp3 format and you will have a brand new information product to start selling.

The key on how to conduct a teleseminars is to just get started and get your first teleseminar under your belt.  All too often people worry too much with how they are going to get people on the teleseminar call or how many people will attend the call.  This should be the last of your worries.  Just get going with your first call and if you are only successful with getting a few people on it, you can still record the call and create a new information product out of it or archive it for people to listen to on your site.

In getting attendance on your teleseminar, the best method is to set up a squeeze page where your list subscribers can sign up for a specific teleseminar.  Make sure you have a catchy topic & title and then simply broadcast an e-mail to your list directing them to the squeeze page to sign up for the teleseminar.  Make sure when you broadcast your message you use your autoresponder click tracking when directing your list subscribers to the squeeze page.  Then based on the number of optin from the squeeze page compared to the number of click throughs from your broadcasted e-mail you can measure your conversion rate.  This conversation rate can be very valuable as you test different e-mail messages for future teleseminars.  If you find one type of e-mail message converts higher than another you will have the formula to driving up the attendance at your future teleseminars.

If have low conversion with your first teleseminar, one tip you may follow is to offer a coupon or free bonus which is a great way to get your conversion up for future calls.  Simply tell your audience if they attend the teleseminar then they will get a 20% off coupon for future purchases or maybe a free bonus worth “X” dollars. 

It is always good to remind your audience to attend the teleseminar just prior to it happening.  You can do this by e-mail the day before the seminar, but a more effective way is to use an internet voice broadcasting system. Simply Google voice broadcasting and you can have your selection of systems.

Once you get your first teleseminars under your belt you will see how easy and highly effective this communication medium is.  You will also see how profitable it can be.  Lastly as you keep providing teleseminars in the future and your attendance becomes accustom to them your conversion will naturally increase.

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