With the growth of mobile phone PDA’s like the Blackberry, iPhone and TREO, you should be aware that there is another great medium opening up for branding your online business.  Going digital with mobile devices is just now starting to take off and now is the time to get your business positioned to take advantage of this advertising medium.

Here are 3 tips to marketing your web business to mobile wireless devices and phone users.

1.  Make Your Offer Exclusive.  

The key to being successful with a marketing campaign directed at mobile user is to make the offer only available to mobile wireless devices.  This will help your offer grow virally as one mobile user forwards the offer to all their friends who they know have wireless phones and PDAs.

2.  Make The Offer Unique and Timely. 

Making your offer unique and timely requires some thinking in your niche, but you should try to find an item in your market that will be handy to have on a mobile device.  For instance, Food Network did exactly this when they realize it would be great if mobile users could download a shopping list for their Thanksgiving dinners. 

3.  Make Your Offer Viral.

By making your offer easy to forward you can make your mobile marketing campaign grow quickly.  But if you take this a step further you can make your mobile marketing campaign explode by simply giving people a reason to forward your campaign.  For instance, if your users are downloading a Thanksgiving shopping list, tell them if they forward it to at least 3 friends then you will provide them three of the top recipes for Thanksgiving dessert. 

Mobile marketing has been around for a while, but it is still new territory for most marketers.  Setting up your web business to take advantage of this phenomenon can help you gain a competitive advantage online.