If you want your business to get the edge in the search engine results you should start considering Latent Semantic Indexing as an important part of your Search Engine Optimization strategy.

So what is Latent Semantic Indexing?

Basically, Latent Semantic Indexing is a fairly new technology which Google and other search engines are including as a part of their algorithm in order to improve search engine results. Latent Semantic Indexing looks to determine if your webpage is relevant by looking for natural patterns in words that are related to the topic of your webpage.

For instance, if you have a webpage related to the theme of computers, the LSI algorithm would scan your site for words actually associated with the term computers. Those words may include mentions of hard drives, Dell, servers, laptops, and software because these words would naturally be associated with content on the topic of computers.

It is very important you understand this concept.  The reason being is that now search engines are not only looking at your main keyword to determine if a webpage is relevant, they are also looking at the whole page and if the naturally related words to your main keyword are being used in the content.

Furthermore you should not just use Latent Semantic Indexing in your web content.  You should also consider using the concept when you get offsite links to your site.  The anchor text of the links and words around the links should include naturally related words.

If you want to stay in the top of the search results well into the future the bottom-line is that you should consider Latent Semantic Indexing as a key part of your SEO strategy.  Use lots of synonyms and related words in your content and links. Get close to your niche and learn the lingo so the related words flow naturally in your content.

Since most sites are not including Latent Semantic Indexing as a key part of their SEO strategy you have the potential to sky above them in the search results!