New to Guest Posting? How to Find Ideas for A Blog Guest Post

Guest posting is a popular means of producing relevant links to your site or your blog through links from other people’s blogs.

A business or individual will submit a post or an article to a blog to be posted and read by that blog’s users with two goals:

1. Supply relevant and useful material those readers will enjoy and who will than begin following your own blog, or who will visit your site.

2. It will create search engine “authority” on the subject covered, and an additional link which should help your own site or blog rank higher.

These benefits depend on a few factors. The site you are guest posting on needs to be a somewhat popular site with plenty of “natural” traffic – that is traffic based on real browsers looking for real information, and who stay on the pages long enough to read the content, and not bots produced to file through pages quickly to create false traffic.

That tactic no longer works with search engines (it never worked that well to start with).

Next, it must be relevant, not only your post, but your link. Search engines (and real human readers) won’t fall for a post on some unrelated topic, that than links somewhere that has little or nothing to do with either the blog where you posted or the post you submitted to the blog.

Here are the basic rules to follow while guest posting:

• Make sure it is relevant as discussed.

• Offer real information, not just a sales letter. Pretend you are the reader, what is something related to your topic that you would actually want to know or that you need to know?

• Don’t copy content. The content has to be original or it will not be ranked, and search engine crawlers will find out if it is not original. Best case scenario, in a couple weeks once the crime’s been discovered your search ranking will take a hit, worse case your site or blog will be blacklisted altogether and no one will ever find it.

Pretty simple, but you’d be amazed how many waste time and money taking shortcuts, copying content, using bots, or supplying irrelevant information with a link on every forum they find.

Whether you are trying to improve your searchability yourself, or if you have hired a third party to help, make sure none of these tactics are being used or it will hurt in the long run.

Coming Up With Guest Post Ideas:

So now you know how to do it. Perhaps the most difficult part is continuously supplying fresh and relevant content. This will be essential to your efforts, and luckily there are a few simple ways to ensure you are staying relevant and new:

Become and expert – You probably already are somewhat knowledgeable about your product, service or blog. Keep up with the current trends, your competition, advancements in technology etc. Not only is this something you should be doing anyway for your business, but it will supply you with endless things to talk about.

Google alert – Part of becoming an expert is reading up on the subject. Google alerts notifies you when new content on your chosen subject is available without you having to search the internet for new things, so sign up for the program. It’s fast, easy and free.

Check out Yahoo Q&A sites – Unfortunately do to the freedom of posts here, there is some dead-end traffic and useless entries. However there are real people with questions and real people answering when you can find them. Look for stuff in your niche, and give good answers. This doesn’t mean “visit my site right now, we’re the best!” It means actually answering the question, then once you’ve answered the question you can put a link. Don’t make them follow a link for the answer either. You can post your own questions as well. Some of the questions may make for great material on your next post as well.

Social Networks and forums – Do a search on your topic and see if anything interesting and yet unexplored on the blog you wish to post on shows up.

Between those four sources, you should be able to find plenty to write about. Good luck!

About The Author:

This a guest post by Jeff Gross, an internet marketing consultant and a part time blogger. He writes mostly about blogging, internet marketing, Pay Per Click Strategies and Search Engine Optimization techniques and best practices.He shares his experience about how to get the most out of your blog. Jeff is also a consultant and content contributor for Queens condominiums community.

 

Tags: guest blogger, guest post, guest posting, guest posting ideas, how to write guest post, links, SEO