I can not believe it, but yes 2008 is already here.  I hope you had a great 2007.  To help increase your success in the New Year, here are five tips that can turn your 2008 into a great year for your online business. 

1.  Make Your Website Headlines Attention Grabbing:  Attention grabbing headlines are one of the easiest ways to increase your sales.  In 2008, you should look to freshen up your headlines and make them attention grabbing clearly highlighting the features and benefits of your products.  Make sure your headlines are big and bold and grab attention.

Here are a few examples:

“You are about to Learn the SECRETS most Sales Professionals never know about Prospecting for RED HOT Leads And Making Solid Business Appointments…”

“Four Low Cost Home Upgrades That Could Earn You THOUSANDS When You Sell Your Home!”

“Twenty-Five No-Hassle Recipes That Your Family Will Love, and Take Less Than 10 Minutes to Prepare!”

2.  Get Google Analytics And Harness the Power of Understanding Your Traffic:  Google Analytics is a completely free website statistics application that can help you understand your website’s visitors better than you had ever hoped.   Setting up Google analytics is as simple as pasting a little bit of code on your webpage.  It takes all of a few minutes for you to harness the power of this incredible website statistics application.

If you want to get serious about converting your traffic you need to fully understand your traffic.  Google analytics is your answer.

3.  Grab Traffic With Online Video:  Today video is playing a huge role online and unless you want to be behind your competitors you should not ignore it.  I am sure you have seen the huge video sites like YouTube, which can be used to drive traffic to your website. But did you know that Google is now allowing videos to appear in the organic search results?  What this means is that a video on your site or any video sharing site could rank in the Google search engine results for any given keyword, driving free traffic to your site.

For instance, let’s say you post a video review on YouTube for a product you sell.  If you select the right keywords, this video could easily rank in the Google organic search results and drive free traffic to your site.  The same could happen if you post the video on your own site.

Video is a great way to brand your online business and also highlight the benefits of the products you are selling.  It also helps you build an instant relationship with your customers.  With Sony Vegas and other video editing software, creating high quality videos to market your online business has never been easier. Don’t ignore the video trend.

4.  Build Relationships With Partners That Can Help You Succeed Online:  Do you know what most successful people online have in common?  Most of them have a network of partners that help them succeed with their online business.  These relationships sometimes are joint ventures, traffic sharing arrangements or just common groups of people that share best online business strategies together. 

With the online social web exploding, there has never been a better time to start building relationships and joint ventures online.  A few places to get started are facebook, myspace, and linkedin.  Also querying Google for potential business partners is another great option.

5.  Begin To Free Yourself From Your Online Business:  If you are like most online business entrepreneurs your goal is to free yourself from your business.  But in order to accomplish freedom from your business, you need to have documented business processes in place that can easily be transferred to employees, interns, or outsourced professionals. 

A great way to start building processes is to analyze your online business and find as many repeatable tasks as possible.  Then take these tasks and build solid step by step business processes that can easily be transferred to others.  The key to building business processes is making them easy to understand and documenting them visually.

Since you are operating an online business you will likely go through a few employees or interns overtime. Therefore, you want documented business processes that can easily be transferred from employee to employee with little effort and allow you to become free from your business.

For instance, some common processes for your online business may be your search engine optimization strategy, keyword research, updating your website’s product pages, or even finding affiliate partners to promote your products.

Once you have analyzed your business and found repeatable tasks, you can begin documenting the tasks into processes that can easily be transferred to employees, interns, or outsourced professionals. 

A fast way to document your business processes is to use Camtasia and create a video training of each process.  Then as you hire employees, interns or outsourced professionals you can use your videos to visually and verbally transfer the knowledge of your business processes.  This will be a huge step in helping you achieve freedom from your business.

It you do not have solid easy to understand documented business processes in your online business you will have a difficult time finding freedom from your business.

Happy New Year, I hope these 5 tips help make your New Year a prosperous one.

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