In my last post I showed you five cool places to find a niche market worth six figures. In this post I will show you an actual niche and a site that brings in six figures a year.

Actually it didn’t take rocket science to find this niche …it is a pretty common one. It is also a highly competitive niche, which is why I wanted to show it to you. This post will show you proof if you work hard to build your site into an authority you can definitely change your life financially.

The niche is teeth whitening. From some quick Google searches you can see it is highly competitive.

Take a look at a few of the top keywords.

Teeth Whitening:
Searches Per Month: 830,000
Phrase Match Competing Pages: 3.6 million

Teeth Bleaching
Searches Per Month: 60,500
Phrase Match Competing Pages: 231,000

Home Teeth Whitening:
Searches Per Month: 49,500
Phrase Match Competing Pages: 197,000

Whiten Teeth:
Searches Per Month: 135,000
Phrase Match Competing Pages: 326,000

While this niche is competitive one of its nice aspects is there are lots of high paying monetization options. Affiliate programs, CPA offers, and Ad Sense to name a few. It could even be expanded into a lead generation business delivering local leads to Cosmetic Dentist.

Another nice aspect of the niche is there are plenty of long tail (less competitive) keywords to write about. The content options are endless and it could even be expand into other cosmetic dentistry topics.

The biggest disadvantage to the niche is it is highly competitive. Most of you are probably thinking this niche is way to competitive. I am not going to argue that, it is competitive. But the site www.teethwhiteningreviews.com is proof that with a unique site and hard work you can create a true authority that “shows you the money” even in a highly competitive niche.

My guess is due to the niche being very competitive, teethwhiteningreviews.com started out focusing on the less competitive long tail keywords. The primary focus was probably on the keyword teeth whitening reviews. But the site has built itself into an authority which is reaping huge benefits in Google.

As of today it ranks #2 in Google for the term teeth whitening. Remember that keyword had 3.6 million competing pages. The site also ranks for many other terms such as online teeth whitening, teeth whitening products, and teeth whitening reviews.

A good lesson to learn from this site is that it has done a good job differentiating itself from the competition. It has some excellent reviews about teeth whitening. But more importantly it has created unique value with its whitening simulator. This adds tons of value to the site, further differentiating it in the niche and has driven tons of sites to link to it.

Side Note: If you get one lesson out of this post it is to differentiate your blog from the competition. Your content will be one aspect of that, but adding tools to your blog like the “whitening simulator” is another excellent way to differentiate your blog. Tools are also known to be tasty link bait.

Ok now to the number. So how does this site make six figures a year? Well looking at the site it is monetizing via Adsense and teeth whitening affiliate programs.

According to trafficestimate.com the monthly traffic to the site is 110,700 and the site’s Alexa rank is 111,171.

Looking at the site I would say most of the revenue is generated from Adsense. The cost to bid for a keyword in the teeth whitening niche via Adwords is about $5 to $7 per click for positions 1 – 3. This means via Adsense the site at the very lowest should be able to average .50 cents per click.

Based on the ad placements and relevance on the site I would estimate the Adsense ads are achieving an average of 20% click through.

At 110,700 visits a 20% click though on Adsense would result in 22,140 clicks a month. Averaging.50 cents for each click would puts yearly Adsene income at $132,840. This site also has many affiliate offers nicely intertwined in the content which I am sure are bringing in some additional coin.

So there you have it. If you are looking for a nice example of a site that is pulling in six figures a year, take your notepad out and review the strategy at www.teethwhiteningreviews.com.

By firing up your favorite blogging software and a little good old hard work you too can finding yourself dominating a niche and make money online!