Website Design Tips – Get The SEO Right And Traffic Will Follow

What Comes First – The Web Design Or The SEO? This really is the chicken and egg question of the internet age but your role in the website design process will probably dictate your answer.

Graphic design led companies will suggest in a majority of cases that the website design can be the only contender of course. And let’s face it without that visually pleasant to the eye design a possible client will navigate away from your site within the blink of an eye or so they lead you to believe. But then that raises the big question of how did they arrive at your site in the first place?

The basic web design criteria or curve goes along the lines of web design is laid out using clients brief ..website design looks excellent and is given the go ahead. We need some content ok, we’ll rustle something up…..site gets published and time passes but no visitors!

And then more time until eventually perhaps more than a few months later the situation is either so dire or the company are spending a fortune on adwords that finally the SEO expert gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are having to spend more than should be necessary on search engine promotion to try and get noticed by the search engines.

Is this really the best way to go? The thousands of website owners that have travelled this route will certainly argue that it most definitely is not as this hope for the best web development criteria delays any websites success by months and sometimes years, and even more frightening  results in lost profit, lost time and lost potential customers.

In reality the search engines paid no heed to the visual aspects of web design but with scant regard to optimisation so often this initial chance to make the best impact when the site first gets indexed is totally wasted, if all the search engines find is a poorly optimised site with no regard paid to any SEO requirements or keyword capture.

An additional in reality small investment spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an excellent return on investment as invariably when the site goes live and gets indexed it will achieve a far better website ranking from the very start and occassionaly in not too competitive niches a page one result straight away.

To find out more about SEM visit Southampton SEO Services .