Two Ways to Get Your Articles on Websites in Your Niche

Given the amount of resources that an online business puts into article marketing, we all hope for good value for our expenditures.  No matter if we write our articles in-house or contract with an expert professional writer, online marketers want to recoup those expenditures as quickly as possible via increased traffic and revenue.

Most of us who use content syndication use article directories most often to distribute our content.  A good article directory offers us three major advantages.  First, a top tier article directory attract a lot of traffic.  That results in a lot of potential readers being able to access our articles on the directory, itself.  Some of those people will read our article, and, if we have written persuasively, some of those readers will click through to our site.

Second, webmasters of other sites within our niche will pick up our article with our embedded links for publication on their own sites.  These sites will typically have far less traffic than the article directories, however that traffic will tend to be highly targeted.  Consequently, we can expect a higher proportion of those niche website’s visitors to choose to read our article.

Visibility of our links to the search engines, thereby improving our position in the search engine listings, is the third advantage of submitting our content to article directories.  Unfortunately some of the benefit of our search results will be limited and temporary, because repeated publication of the same article on a number of sites will be considered duplicate content.  Once the search engine robots have done their job properly, most of those duplicate external links will have disappeared in terms of their SEO value.

We can get some additional benefit by providing each directory with a unique version of our article.  If we spin our content, then we can accomplish producing multiple unique versions of the same content.  However, even when we go to the trouble of spinning so that each article directory gets a unique version, the individual sites that take their content from that directory will still be duplicate content.  So this approach to spinning is a huge improvement over distributing the same article to multiple directories, it leaves room for improvement in maximizing our benefit from our article marketing efforts.

Another alternative is to add to our syndication plan a system by which we can distribute unique, spun versions of our articles directly to individual sites within our niche.  This can be an extremely tedious process as it involves considerable research time in finding those sites, establishing contact with the webmasters and persuading them that it is in their interests to publish our articles with our links on their sites.

Fortunately there is a semi-automated option to make implementation of this peer-to-peer exchange easier.  I think of it as an article distribution cooperative.  I go into the details of this article marketing system elsewhere.