The Power of Social Networking Web Sites

December 16, 2009 | In: Social Media

Sites that feature social networks and online social bookmarking are more popular now than ever. It can be hard to know which to choose, however, because there are so many of them. That’s why so many Internet users find reviews of these type of sites so helpful. When reading the reviews, however, you may find that beauty is in the eye of the beholder. Some people would defend their social media choices to the bitter end. That may be due, however, to being unaware of all the available options, so they invested all their time without further discovery. Some people defend their choice without even knowing the variations online business networking web sites, social bookmarking sites and social networking communities that are primarily there for fun. Even some avid social media users don’t know that there are also social media platforms, like Yuwie, that use small amounts of money per click to pay for people to use and promote their sites.

Many social media users aren’t aware of the variations between free social networks because there is a tremendous amount of overlap of features on the various sites. For example, HubPages can be used for business or pleasure. And there are literally tens of thousands of Ning sites, such as Book Market, which specialize in narrow niches. These social networking sites are important because they’re completely user-driven and allow focused conversations surrounding people’s interests. Niches can be as specific as book aficionados, who now have many online communities geared just to them. Social networks , like Shelfari have book reviews and other features created just for people who love to read. Another powerful form of online networking is online social bookmarking, which has become a standard for people who work and play on the Web. Sites that feature social bookmarking, such as del.icio.us, allow logged-in users to save their online bookmarks for free. Social bookmarking sites also are a great help to Web searchers, because tagging is allowed The ability to use keyword tagging also is of value to Web marketers, because they can get backlinks for their Web properties. One social bookmark doesn’t really mean anything in terms of backlinks yet when a site has many of them, it can change the amount of search engine traffic it receives. And with sites such as Propeller, if a URL is posted on one of these bookmarking sites that has good pagerank, it can often rank high in Google if the person who submitted it understands how to research keyword tags and has entered the listing correctly.

The social media landscape is made even more indistinct by sites like Mixx, which allow online social networking and social bookmarking. These sites are used for bookmarking but they also have legions of people who frequent them for marketing or socializing. Business and personal contacts galore are just waiting to be discovered on these sites and as a bonus, material placed on them oftentimes ranks well in Google. This combination of tremendous benefits is the reason that Internet marketers flock to them.

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