Separating SEO Truths From Common Misconceptions
February 3, 2010 | In: SEO
In order to separate SEO truths from traditional misconceptions and errors, you always must first examine the truth. For example, if an expert is trying to settle on a counterfeit 0 dollar bill from a real 0 bill, he only gains insight by examining the genuine 0 bill first. You could look at numerous different counterfeit bills for a long time and never gain any ground at all, because you did not learn to be familiar with the truth first. But once you know and understand the real government issued bill, then you can spot the false things much more quickly. First A Word about Hats: White, Grey or Black Let me say that most skilled SEOs are not bad people. They are not schemers who are just out to get your money. Like anything else, there are people who are good and bad in every area of life. When it comes to practicing SEO skills, there are many people doing many different things, but it all comes down to the “intent of the individual person.” People pegged for being “black hats” usually think quite a little bit differently than the SEO with a professional long term career. The Black hat is more prepared to lose the domain and knows that they are always on the run and they often view the search engines as the enemy. They thing that search engines MUST be “outsmarted” or so they are convinced. Some tend to enter more like a game with throw-away domain names that they’ll purchase in quantity, completely knowing that they’ll have to do the same types of things over and over again each time they get penalized. They think they are at war with the search engines. White hat SEO professionals are more paying attention on creating high quality, useful content that serves a purpose and satisfies the reason why the user initiated a search. Many white hats have had structured skills training. They generally understand that they are not at war with the search engines. They choose to respect the search engines guidelines instead of trying to cheat them. They are never on the run, because they have done nothing to fear being caught at or banned for. They tend to do the job once for long term stable rankings that can last for years. If you are looking for SEO Testimonials or SEO Testimonials on success or even SEO Testimonials articles – Then you are at the right place.
