OurNEWSCafe.com Professionally Manages Exploding Social Media Marketing Platforms for You
December 16, 2009 | In: Social Media
The social and media landscapes across the United States have been changing for years, and continue to change even faster than before, creating marketing challenges for small businesses across the country. Part of that change is the quickly disappearing reach of the traditional media such as newspapers, television, shoppers, and radio. Newspaper paid circulation continues to decline nationwide, and the audience share of TV and radio stations follow similar trends. Following suit and either going longer periods between publishing due to usage degradation, or closing, are Yellow-Page-style books.
Of course, the leading catalyst of these changes is the advent of the Internet. Most of the traditional media have their own Web sites, and offer only sponsor logos and static banner and tile advertising. This alone falls far short of intercepting the way people are actually using the Web today to make purchasing decisions and interact on a social level with one another, unfortunately. Some of the key components of developing a Web strategy that works include Search Engine Marketing (SEM) and Search Engine Optimization (SEO), and there is actually much more than that.
The missing links for the small business owner to reach the increasing number of people who are utilizing digital devices to receive the information they want and need are available through OurNEWSCafe.com. Social media marketing is one of the most important missing links.
Where do consumers turn first to find a local business?
Fifty percent of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24%, Internet-based yellow pages directories at 10%, local newspapers at 4%, and white pages directories at 3%, , according to a recent Nielsen Online survey.
Since a similar survey conducted two years ago, the recent e survey found that consumer usage of search engines has increased by 72%. Source: Nielsen Online/WebVisible survey, Feb. 2009
OurNEWSCafe.com is a top social media marketing and online brand management firm. We’ll build you a Web site if you don’t have one. Your product or service will “organically” rank in the search engines when people are conducting online searches for them, thanks to the search-engine-optimization analysis we conduct. For the business owner, it means more opportunities to get their messages directly to the people who are looking for them. People in your community who are searching for your service find it, not people in China, thanks to our geo-targeting service.
To place your messages directly in front of the people who will have the opportunity to act on them, we professionally manage the exploding social media marketing platforms of Twitter, Facebook and others. Our proprietary systems draw followers from your local area to your Twitter account and Facebook page, where we can help create and manage dynamic, result-getting messages.
As the media landscape continues to change, you will continue to hear the term “hyper local,” which means tailoring media messages to a community or even neighborhood level. Social media marketing is how you, the local businessperson, will get more bank for your buck. OurNEWSCafe.com stands ready to help with your social media marketing.
For more information on how OurNEWSCafe.com can work for you anywhere in the United States or Canada, send an e-mail to publisher@ournewscafe.com with “send marketing information” in the subject line. Please include your name, business name, business title, business address, current Web site URL (if you have one), your daytime phone number, and a good time to call. Shortly thereafter, one of our representatives will contact you.
