Opt-In Email Marketing : Where To Start If You’re Brand New

So you’ve decided to build a list and market on the Internet, and do it through building a list and opt-in email marketing. That’s a great step forward and I really appreciate you deciding to take action! Now, what action to take?!

I hear this all the time, and I’ve been there myself when I first started. You can be enthusiasm on fire, but without a blueprint, you’ll be more excitement than results! That’s not what we want, we want excitement AND results!

So here’s the components you really need in your first month building your business, to get that momentum you want to grow your list and business.

1) Decide on the niche (subject area) you want to focus on in your business. It should be something that’s balanced between your interests and having a marketplace too. You should also be specific enough to be able to stake your claim to a marketplace. For example if you chose marketing you would literally have hundreds of millions of competitors on the net. How about WordPress Blog Marketing better you’d need to check that phrase by typing it into the Google Adwords Keyword Tool (just search that on Google and it will come up).

This tool will allow you to type in phrases you’re considering, as many as you want, and see how many searches are made on that term per month. That’s how many people are searching per month, so it’s a good idea of how many people will search on that term per month in the future.

Now once, you have say your top 10 phrases: (Eg: WordPress Blog Marketing, Viral WordPress Blog Marketing, Marketing with WordPress, etc), go to Google.com.

Now search for each of them. See how many COMPETING results (other people’s pages come up for them). Less than 100K? Very Easy to Compete! 500K or Less? A little longer but doable. 1.5Mill or more- will take a couple of months of focused effort.

So, a smart way to go is to pick some low hanging fruit first, pick ones with 300K or less competing results say, with 500 or more people searching for it per month.

Just focus on one phrase for now, and THIS is what we will make our Squeeze page (where we collect the name and email address) about.

2) Identify your top Keyword Phrase from Step 1 (less than 300K competing results, more than 500 searches a month).

3) Go on the Internet, find Squeeze pages (pages that ask for a name and email in exchange for a gift), in your niche, that really appeal to you and would make you sign up. Find the top 2 or 3 that you can that really do convince you to sign up to get the gift. On your browser, hit View: Page Source (for Firefox, IE is similar). Save this file (hit Save As, to your desktop)

4) Download the NVU editor for free. (Search Google)

5) Open the file in the NVU editor.  Modify it, taking out any copyrighted images etc.

6) Change it up to suit your needs, and to reflect that primary keyword phrase you had. Remember to make it your own, and don’t leave any elements in which are the rights of someone else, you’re just using it as a template.

7) Find a free PLR item that you can giveaway.  (stands for Private Label Rights search Google). It should relate closely to the primary keyword phrase you found above. Examples include free report or free software.

If you can, change the picture of the item a bit and title, and improve the content a bit. This will increase response as it will then be unique.

9) Add Traffic Techniques to this to get visitors to your page. To learn more about this get my special report on the site mentioned below called List Building DOMINATION.