Opt-In Email Marketing: Setting Up Automated Revenue Streams Through Your Autoresponder

In your opt-in email marketing and promotional efforts that there are two real objectives, to maximize sales and to leverage automation to have this occurring automatically, so you have time to do the things you’d like to do.

The first objective: Maximizing Sales. How is it possible to do that while also creating a delighted customer base?
1) Sell through education, in what Mike Dillard calls Sellecation. This is truly the key to reaching people with a sense of contribution and breaking down all barriers, opening that tunnel straight to the place of influence in their lives.  Educate and contribute first, and the law of reciprocity will kick in, with you gaining a special place in the hearts of the prospects and soon developing a strong & loyal customer base.

2) Under promise and over deliver. Surprise your audience with free bonuses such as training videos, extra audios or reports, or complimentary tools upon purchasing.

3) Be grateful. Send a thank you email at the least and possibly a thank you call once you have the structure to support that. Perhaps for repeat buyers 3x or more, do a complimentary 20 minute consulting session. Remember, don’t go overboard, but keep an attitude of gratitude with your customer base and they’ll appreciate it. You are setting yourself apart with every such action and will lead to a torrent of people very interested in what you have to say.

Increasing sales is great, but how can you increase loyalty and possibly decrease your cost of customer acquisition to nearly zero? There are many ways, here are some of the most effective:

1) Remember it costs a lot less to keep an existing customer than to find a new one and create loyalty. So, find ways to reward and delight your customers. Encourage activity that you’d like to see repeated. For example referring 10 email contacts through a viral tool should be rewarded with a bonus of value. Buying should be the number one activity that is rewarded. Why not hold a special biweekly webinar for  those who have bought 3x or more?

2) Consider creating your own membership site, with a free level of membership and content access, as well as few paid levels with higher content levels. Invite everyone to be a free member to get the basic content, then provide many teasers within the backoffice of the membership site to show them the benefits of the silver or gold levels. Again, samples usually override the fear of commitment.

3) Expose, Involve, and Upgrade at every opportunity. As in the membership example above, remember, that people like to make small commitments, one at a time, after they assess the value at the last step. Remember you have concurrent mini-sales funnels for each project you expose your audience to. These mini-sales funnels

4) Put the communications for these mini-sales funnels into a 1-2-3 autoresponder sequence. This means to put number 1 and number 2 as an educational pre-sale with no offer, then a simple and straightforward VIP offer in email 3. Pre-selling will increase offer take up. Also this will automate your incoming revenue, and place your profits on autopilot!