Is Your Keyword Density Optimized?

Fundamentally, keyword density is the number of times a targeted keyword is used in the web page content. It's normally expressed as a percentage of all of the words on the page. Keyword density plays a major role in helping the search engines understand what the page is about, otherwise known as relevancy. If a keyword or phrase is used too often, the search engines may consider the site artificial or spam and not allow it to appear in search results. Marketers that deal with search engine optimization use keyword density to improve rankings, but that's another subject.

Here is a simple way to calculate keyword density of a web page. Let’s say your content is an article which contains 100 words (do not include any html code), your target keyword appears in the article 5 times. Simply divide the number of times the keyword appears (5) by the total number of words (100) to get an answer of .05. Which would equate to 5%. To find the percentage simply multiply our answer (.05) by 100 which equals 5 or 5 percent.

A keyword density between 3 and 5 percent is acceptable and considered to be optimum, allowing the search engines to know what the page is about and recognize the keyword. If you ever exceed 5 percent, keep in mind your page may get de-indexed and considered a spam site.

Don't forget this applies to each web page and its respective keyword or keywords. Always ensure that each page of your site and its keyword or keywords stay within the optimum 3-5% and you site should be okay.

Easy Instructions for Counting Words on a Web Page

Highlight all of the content text on your web page and copy it, then paste it into a word processor such as Open Office or Microsoft Word and then look for the total word count. Sometimes if you can't see a total word count in the status bar you can find a word count function up in one of the menus. Now that you have the total word count, you can use the "find" feature from the upper menu and enter your keyword to find. After it finds the first one use "find next" and just keep count of how many keywords it finds. Now that you have a keyword total, use the formulas above to figure out the density percentage.

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