Common Web Design Mistakes

If it is your first time having a website designed for your company then it can seem like a daunting task. You want to make your company look as professional as possible and to get across to prospective customers relevant information that is likely to turn them into paying customers. The look and quality of your website is certainly not something to take lightly, because a poor website design can cause more harm than good. The following are some essential things that you should bear in mind when talking with web design agencies that you are considering hiring:

Information Overload – Refrain from posting too much information on your website. Your homepage should only include the information that is most important to communicate to the visitor, such as who your company is, what you do or sell, and why the visitor should deal with you. You can always provide links within the essential text to other more specific information that you feel your potential customers may wish to know about.

Text – Text is the primary way that information will be conveyed to visitors to your website, so you have to make sure that it looks perfect. Visitors tend to prefer black text against a white background, but provided that you set the text apart from the background enough to make it easily readable, you can use whatever color scheme you see fit. Arial, Times New Roman, or Verdana are the ideal fonts to use for your text, since they are most familiar to web users and the are easiest to skim read.

Pictures & Images – These are necessary as they can help pull an entire website together and give it a finished look. At the same time, try to not have pictures take precedence over text. While using photos that you have taken is a cost effective option, it may be prudent to pay a professional photographer or purchase stock photos as quality is everything in relation to images.

Embedded music / video – While you may think that putting music or videos on your website will improve the quality, only in rare cases does this work. If you really want to put videos or music on your website, do not make them auto-play; give your visitors the option of whether or not to listen / watch. Forcing visitors to do something, which is what you are doing if your auto-play music or videos, has been shown to be the a big factor in web users quickly deciding to leave a website.

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