An Important Approach to Article Syndication

The most common way to engage in article marketing is to submit content directly to article directories.  A top tier directory will make these posted articles available to webmasters for publication, if those webmasters a) happen to use that directory, b) search for one of your keywords and c) don’t find your article to pose a competitive threat.  Nearly all of the best ranked directories will allow you to include one or more links back to your website, but those links are typically restricted to the author’s resource box, most often at the end of the article.  That is a time honored and reasonably effective way to promote your site.  However, there is another approach to article syndication that you should use as well.

If you submit articles directly to websites in your business niche, you will discover that its possible to obtain even better results than if you publish only in article directories.  For example, you will be able to control which websites are publishing that content.  You should select sites that have targeted, highly valuable traffic–that is, visitors similar to those that you want to reach in your marketing message.  You will find that your search engine optimization (SEO) benefits that accrue from your article marketing efforts will be improved and, especially, longer lasting if you provide each website with a unique piece of content.  You can make sure that it is unique by writing a fresh article for each or by fully spinning articles in order to obtain far better results from just a little more time and effort.  Perhaps most importantly, your links back to your own website can be placed within the article with carefully crafted (and spun) anchor text.  That placement has definite SEO advantages.

Under the typical method of applying this direct approach, you would attempt to contact the individual webmasters by email, or, if you can locate a number, by phone in order to convince whomever reaches the publishing decisions at that website can be convinced of the mutual benefit of uploading your article.  If your article is high quality, and if it is not too competitive with the site that you are approaching, you should find that this approach is sometimes successful.  However, far too often, you will get no response at all from the webmasters that you attempt to contact.  Many other times, the response will be a simple, “No thanks!”

Another option for article syndication directly with websites is through an automated distribution system that distributes spun versions of your articles directly to niche specific sites who have expressed a positive interest in receiving free content.  That is the way that a new system operates; that system is named My Article Network, which I have reviewed elsewhere.

In this unique cooperative, webmasters can enroll their sites without any charge.  This assures that the network will always have a growing number of willing and ready websites available in almost any niche with which you would probably want to be associated  (Note: There are no adult content sites or sites that promote illegal activity.)

Whether you use the labor intensive method of contacting individual sites or the newer, easier method, I recommend that all article marketers make use of the benefits of expanding your syndication plan beyond only the top tier article directories.